Ferrero was established in Alba in 1946. Its founder, Pietro Ferrero, knew how to create products that were instantly appealing to consumers.
The driving inspiration behind the Ferrero family has always been the humanitarian and social spirit which was pioneered by the company’s founder, Pietro Ferrero, and has marked its history ever since. From the very outset, he devoted part of the fruits of his entrepreneurial intuition to supporting those who found themselves in hardship or difficulty.
Pietro Ferrero was therefore the source of that social sensitivity that has been passed down through the generations, first to his son Michele along with his wife Maria Franca, and then to their own sons, Pietro and Giovanni.
Ferrero has experienced continuous growth under the leadership of Michele, first in Italy, and then in Europe and the rest of the world. The Group’s expansion has also gone hand in hand with the extension of its activities and attention towards the people and communities in which it operates.
THE “PIERA, PIETRO AND GIOVANNI FERRERO” FOUNDATION